Kiss guitarist and singer Paul Stanley has teamed up with Epic Rights to develop and launch a new lifestyle brand, Paul Stanley: Royals & Rebels, and intends to include men's fashion apparel and accessories, footwear, food, spirits, home decor and cookware.

Epic Rights CEO, Dell Furano, commented 'Paul is the definitive Rock Renaissance man with a sense of style in arts, fashion, design and food that is unrivaled in the music industry', while Stanley added 'I am excited to watch Dell and Epic Rights' great team of branding professionals seek out and find opportunities and outlets that will reflect a lifestyle and point of view that I am passionate about'.